Alpha Software is focused on enabling developers to create robust, data-driven business applications that run on any PC, Tablet or Smartphone in the fastest, most efficient and cost-effective manner possible.

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Monday, August 06, 2007

Webinars work business development wonders

If you make your living providing custom database solutions (as I do), you probably spend quite a bit of time thinking about ways to reach new business prospects.

One useful technique I have found is to conduct weekly Webinars, which I host on my site.

I try to cover topics that participants want to learn about, such as how to build desktop and Web applications with Alpha Five. Sometimes it takes the form of free training, sometimes it's a discussion of programming technique, or a showcase of the products I sell -- it all depends on who shows up, and what they want to learn.

The point is, it's not structured as a "sales opportunity." It's a free flow of information, and I learn from it too. The goal should be to help people get the maximum benefit from Alpha Five.

I don't charge anything for my Webinars, and I allow anyone to attend. I get to demonstrate my product knowledge, business analysis, and Alpha programming skills, while I help fellow developers and build my referral network.

Feel free to drop by and take one in. And if there's a topic you'd like to learn about, feel free to drop me a line.

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