Redefining application development risk

The past few months we've been developing a white paper on the definition of risk in application development. At last the paper is ready, and we've posted it here.

This paper was designed to accomplish two things:

1. Update the notion of risk for the 21st century. We think we make a pretty compelling intellectual argument for the need to redefine risk, and the practical method to do so.

2. From a marketing standpoint, at Alpha, we have found it useful to provide developers in the enterprise -- who already appreciate Alpha Five capabilities vis-a-vis competing RAD tools -- with a document that helps them make a case for bringing Alpha Five into organizations where the "you can't get fired for buying Microsoft" mentality prevails.

We understand that in some circles, Alpha as a company and Alpha Five as a product are sometimes met with a "never heard of it" by senior IT execs. While that should not be the kiss of death, it can present challenges to Alpha evangelists in a world dominated by Microsoft, Sun, IBM, and Oracle.

We believe this white paper can help Alpha evangelists change the equation, and make a case to give Alpha Five a shot in organizations interested in getting results faster and more predictably than with competing solutions.

Of course, I welcome feedback on this white paper, and suggestions for any other topics you would like to see. You can write to me at Richard@AlphaSoftware.com.