How to discover the faces behind your clicks

In October, Janet Park and I gave a presentation at the eMetrics Marketing Optimization Summit in Washington, D.C. We titled our talk, How to Discover the Faces Behind your Clicks, and spoke about how your business's success isn't necessarily based on how many people are visiting your site, but rather who. We also demonstrated some pretty cool ways to find out exactly who is doing the clicking.

Conference attendees had a real interest in our topic, so I thought it would be worthwhile to share our presentation with you here on the blog. Take a look at the Power Point, and let me know if you have any questions or comments.