Laws of attraction: How can you cost effectively attract more business?
As you know, the Web can be an incredibly powerful and highly targeted way to attract new customers. But how do you tap into this power without breaking the bank?
This week's Alpha newsletter discusses the four key methods to become visible on search engines, and cost effectively attract more business to your company or more visitors to your site. I thought this would be great information to share with our blog readers as well. You can find all of this info in the newsletter, or check back here each day for the rest of the week to learn more about the "laws of attraction."
The first of these methods is SEO (Search Engine Optimization). The service of making changes to your Web site to get better search engine rankings is called SEO. When you search for something on Google (or other search engines), and you get back a page of search results, SEO determines which Web sites will be listed first.
Clearly being at the top of the list, or at least being on the first page of results, will help you gain more traffic than being at the end of the list. But how do you get there?
A number of factors influence your search engine ranking. These include how many other sites link to your site, how many pages your site contains, and how often a keyword is listed on your site.
SEO has become an art and a science, and there are companies that can help you get better placement. Alpha Software will soon offer a service to assist customers in SEO. For more information, contact marketing@AlphaSoftware.com.
2 comments:
reading your newsletter about search for AJAX software and the claim Alpha would be in the top 3... But when I do a search on that I get Ironspeed software.. Did a search on thegoogle page for Alpha and could not find that word...
I just checked the Google page again, and we are currently at the first sponsored spot. Are you perhaps confusing SEM and SEO? SEM is is Search Engine Management, which is paid placement. This is SEM, as we're in the sponsored position. I've taken a screen cap, which you can see here: http://twitpic.com/px67
And here is the Google search page again: http://tinyurl.com/6rgbcv
SEO rankings (the general search results) are organic. We've also had success building SEO through our blog, white papers, and other resources. If you'd like to see some of these, just let me know.
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