Laws of Attraction: New & improved Keword Advertising on Google & Yahoo

Traditional pay per click, or PPC, is the standard process whereby search engines such as Google and Yahoo make their money. Essentially, you choose the keywords that you want to bid on. You place your bid, and if your bid is higher than the competition, your ad gets displayed in the sponsored/pay per click sections of search results' pages.

Pay per click advertising is flexible. Keywords can be adjusted, added, or deleted according to current market conditions. And compared to more traditional advertising techniques, it can be more economical depending on the keywords you are targeting.

Before you begin, establish a sensible budget for your PPC advertising campaign. Obviously, spending per click must be less than profit per click. Once the campaign has been launched, be sure to review the number of leads generated to ensure the campaign in still on the right track.

While pay per click advertising generates traffic immediately, and is a responsive and fast method for creating buzz for your site, it also comes with three very real problems.

1. Your competitors can "drown you out" by outbidding you.

2. Even if you have a high enough bid to be displayed on the search page, the search engine can still decide to run your ad infrequently because your advertisement is not getting enough clicks. Remember, they make money only when someone clicks on your advertisement.

3. A syndrome which is called "click fraud." Essentially the issue here is that your competitors can organize a campaign to have people (who have no interest in your product or service) click on your ad as often as it takes to consume and maliciously waste your budget.

But here's the good news ...

We were determined to find a keyword advertising service that solves these three problems. We've recently started using a new service at Alpha, and so far, we're delighted with the surge in traffic and leads coming to Alpha Five.

With this keyword advertising service, we're guaranteed to be in the top three slots in the sponsored positions at the top of the page on Google and Yahoo.

Our ads run 24x7, so we never miss an opportunity to be found. Our competitors can’t outbid us. Our competitors can't cause our budget to be "used up" without us achieving the intended benefit of the campaign. And we know, ahead of time, what the costs are going to be. And that price is guaranteed to us for one year.

To see how this works, let's use Alpha Software as an example. When someone searches Google for the word "AJAX software" (which is one of the many keywords we've targeted), we want to show up prominently on the search results page. This new service does precisely that, and does it consistently. (Right now we are only using the service in North Amercia - we will expand it to other parts of the world soon.)

To see for yourself, type “AJAX software” into the Google search box, and see who comes up at the top of the page. Or, here's Google's search results page.



Unfortunately, I don't have permission to give this keyword advertising company's name publicly. But fortunately, I am able to connect you to this great service.

If you're interested in getting in touch with this company, just e-mail me personally at richard@alphasoftware.com and I'll put you directly in touch with them.