Alpha Software is focused on enabling developers to create robust, data-driven business applications that run on any PC, Tablet or Smartphone in the fastest, most efficient and cost-effective manner possible.

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Tuesday, February 08, 2011

BtoB wags its tail at Alpha Software's canine-friendly company

When we announced that Clifton Rabins was joining Alpha Software as Director of Sniff Testing, we turned a lot of heads. Mostly because Clifton is my dog. But one of those heads was Karen Bannan at BtoB, a magazine for marketing strategists.

She was interested in why we took this approach for a press release, and interviewed me for her article, "Alpha Software goes to the dogs to promote its products."

Normally I don't spill trade secrets. OK, yes I do. I write about them all the time on this blog. But anyway, I told Karen that we used this press release as a vehicle to introduce other new hires we recently made at Alpha Software. But that doesn't mean Clifton isn't hard at work sniffing out bad code. ;)

Rather than bore you with the details, I'll let the story speak for itself. The bottom line is that marketing doesn't have to be boring. We love what we do and we hope that it shows in everything we do, including the press releases we write. Thanks again Karen!


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