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Showing posts with label FTC. Show all posts
Showing posts with label FTC. Show all posts

Wednesday, August 06, 2008

BusinessWeek pops some smart questions

Karen Klein covers entrepreneurship and small-business issues for BusinessWeek. She rang me up to talk about the FTC's recently updated CAN-SPAM regs.

Why interview me on CAN-SPAM? It's simple, really. We have to be up to speed on all aspects of CAN-SPAM, because our AlphaMailer product (built in Alpha Five, 'natch) is used by legitimate e-marketers to manage massive e-mail marketing campaigns.

My conversation with Karen is now posted as a podcast on the BusinessWeek Web site. If you tune in, I think you'll find some good insight into CAN-SPAM and e-mail marketing in general.

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